Alot of people think that shin splints are stress fractures and have taken to running on sand to alleviate the impact stresses. Unfortunately, this actually worsens the problem and causes the muscles to further inflame from the exaggerated motion of sand running.
Shin splints essentially result from the muscles of the calf becoming inflamed from a sudden increase in exercise intensity or amount, resulting in the connective tissue that attaches them to the tibia being stretched back from the bone. This stretching at the attachment causes the pain at the bone. I see shin splints with people who have returned to exercise and do sprints or hill or stair runs. Football (soccer) players also commonly use their calf muscles quite a lot during play for finer ball control.
What to do?
Bowen Therapy for shin splints softens muscles and promotes normal function without inflammation and is very appropriate as Bowen works on the fascia that is the site of the pain. There are several procedures performed around the lower leg.
I might also recommend seeing a podiatrist or getting refitted for runners if I feel there is a mechanical element to the cause.
Try these exercises.